SEO Trends You Need to Implement Today
SEO is the only thing in thing that is constantly changing in the marketing world. This is because SEO crawlers keep on advancing to ensure that they can provide web searchers with more refined results every time they search. Any business person who relies on the Internet to drive sales is always looking to improve the SEO of their website. This is one of the best ways to promote the growth of your business. With a highly optimized website, your enterprise can reach many more customers. It is high time business owner make the most of the new trends in SEO that promise better visibility. These are some important SEO techniques that you need to implement before the year ends.
Accelerated mobile pages (AMP) is one of the top to-do things for 2017 SEO. Smart phones have become quite commonplace, and most of the surfers are using them to search the web. Through AMP, Google has made it easier for the web developers to create better mobile sites. In essence, AMP is a lighter and simpler versions of HTML. It ensures that pages load faster on mobile devices by eliminating the extra information about a web page. Search engines are always about pleasing the users and speed on mobile phones is a major preference for mobile surfers which means AMP is the way to go.
People are also using voice searches today. It is important to optimize your web pages for the voice search as soon as you can to ensure that the SEO crawler does not ignore your site when a search is done. In order to rank well, your content must be able to predict the intentions of the web users so that they can offer value to them. Besides the keywords, SEO today calls for greater effort in analyzing and investigating the intent of users so that search results are meaningful to users.
This is also a very good time to make use of structured data markup on your website. If one begins making use of structured data markup, they can make their site suitable for the web crawler which is also an important factor Google uses when ranking websites. SEO has become an important aspect of machine learning. Machine learning allows the SEO crawlers to find information easily on your website. Structured data markup comes in to help you describe things and properties on your website. Ignoring structured data markup only makes one’s websites unfriendly to search engines. Your site also risks being irrelevant because no useful information relating to your line of business can be acquired to make it available to web users. There is no silver bullet for SEO, but gradual steps like these could help improve your rankings tremendously.