Direct mail is generally described as an advertising method allowing businesses and organizations to communicate to their past, current and future customers by sending them letters, postcards and other promotional materials through the post office and it is one method used in direct marketing by businesses and organizations. Sending catalogues, newsletters and sales letters as a way of advertising also utilizes the direct mail method and it is very effective as well as profitable. Direct marketing can also employ other media channels such as cell phone text messages, emails, websites, online adverts as well as using social media networks. Direct mails as a form of advertising enables the business and organizations to communicate one on one with the customers as well as it enables the businesses and organizations to keep record on the number of people who have been reached.
The list of the target customers for the business products and services should be the first to look into so as to know who to send the direct mails to. The ideal customers are determined by the type of products and services a business or organization is dealing with. A business or organization can get a list of the mailing address of their ideal customers from magazines, learning institutions, credit card companies as well as renting from mailing list brokers. Specific target customers less other irrelevant customers help to ensure that cost wastage is minimized when sending the direct mails. Advertisement using direct mails should prioritize new customers in encouraging them to buy and seek products and services respectively by giving some incentives such a lower price than the normal price for their first-time customers. It is important to add some tokens such as calendars and shopping bags when sending direct mails to new and old customers as it helps in attracting new and retaining old customers respectively. Following up to determine whether the direct mails were received or not via other direct marketing channels such as cell phone text messages is also important.
Businesses and organizations should seek the help of commercial printing companies so as to print the letters, postcards, newsletters, brochures and others materials that are sent to customers through direct mails. Commercial printing companies should use effective keywords and colors is important so as to appropriately promote the products and services of an organization depending on the list of ideal customers. The cost of printing that the commercial printing company should also be reasonable for a business or an organization.
Target customers who receive direct mails make it possible to send responses and they are also cheaper since they are sent in bulk other than sending regular mails.