 Fly girls find the 'Fab Lane' - Boston Globe
July 3, 2008
Growing up on the outskirts of New York, BethAnn Hoyos and Lorrinda Cerrutti, co-owners of The Velvet Fly, a vintage clothing boutique in the North End, each spent time traveling into the city on the lookout for one-of-a-kind vintage items. When they met years later in Cambridge, Hoyos, then a clothing store manager, and Cerrutti, a high school art teacher, wanted to replicate that experience for others. "We knew there was a need for a boutique like this in Boston that carried both modern and vintage clothing at a reasonable price," explained Hoyos, "and from that thought The Velvet Fly was born." A year after launching their venture, the duo's hoping to expand their offerings, and has even dipped a toe into the world of celebrity styling. Recently, they were thrilled to see Baby Phat clothing designer and TV personality Kimora Lee Simmons wearing some of their fashionable finds on her Style Network show "Kimora: Life in the Fab Lane." Hoyos caught us up on the details.
Click here to read the rest of our interview with the Boston Globe.
 Kimora Lee Simmons Loves the FLY!
Kimora Lee Simmons is styled by The Velvet Fly. Kimora is wearing a vintage 80's butterfly top from The Velvet Fly. See what other fly gear Kimora will be wearing on this season of Life in the Fab Lane 2! 
Best Vintage Stores in Boston
Lucky Magazine
May 2008
 Best of the New: Shopping - Boston.com
January 2008
Who has the time to shop fairs and thrift stores for in-again period fashions? The owners of North End boutique The Velvet Fly do.
Click here to read the rest of the article on Boston.com.
Great on Paper - Boston Magazine's Holiday Survival Guide
December 2007
A gift certificate from the right store can be the most thoughtful gesture of all. Consider it an insurance policy against gift-giving disaster: When plucked from one of the coolest shops in town, a gift certificate will net you infinitely more goodwill than a pair of furry slippers, Night at the Museum on DVD, or anything else you may be tempted to buy the people on your holiday list.
 The Velvet Fly Wins Boston's Weekly Dig's Best New Botique of Boston!
November 7, 2007
For ladies that like to dress with distinction, this little store caters to a discerning taste. Vintage collectibles compliment modern styles in this unique newcomer to the North End. We’re talking Whiting & Davis along- side Latico leather, yet it works somehow. Monthly store events and services that include custom tailoring round out what could otherwise have been just another boutique in Boston. Who knew we could get so girly? “Not I,” said the fly.
Cop a Hattitude - Boston NOW
October 31, 2007
Beth Ann Hoyos and Lorrinda Cerrutti, co-owners of The Velvet Fly in the North End, have a well-edited selection of hats that reflect their love of "items that you will not find everywhere," says Beth. The shop blends mint vintage pieces with a "modern selection we choose clothes with a vintage feel, whether it be in the cut, material or just having that feminine detail." And, she adds: "The 'Fly Girls' will defiantly be sporting hats this upcoming winter season!"
Click here to read the rest of the article on Boston NOW.
 Soft as Velvet - BostonMamas.com
October 25, 2007
Let's face it: malls offer reliability and convenience, but isn't it nice to try something new and different? Or, as in the case of the latest and greatest addition to Boston's increasingly interesting universe of vintage fashion, old and different? The Velvet Fly, a small, elegant, and inviting boutique located in Boston's North End, offers a range of designs both vintage and new, for anyone interested in going slightly off the beaten path for clothing, jewelry, lingerie, and handbags.
Click here to read the rest of the article on BostonMamas.com.
 Panorama: The Official Guide to Boston
September 10, 2007
Check it out! The Velvet Fly is featured on the cover of Panorama's Fall Fashion Guide.
You So Fly - Boston Daily Candy
July 2, 2007
Fly girls: ‘Modern vintage’ is the North End style
Metro Boston News
June 29 , 2007
Beth Ann Hoyos and Lorrinda Cerrutti are opening a new boutique in the North End on Friday. Selling vintage and contemporary wraps, handbags, jewelry and more the two are going all out with an opening night celebration with DJ Joel spinning in the space that Hoyos calls “feminine, airy and light.”
Click here to read the rest of our interview with the Boston Metro News.
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