Lately it looks as if we have been transported back to the middle of the twentieth century by way of style. This brassiere design was popularised by actresses like Patti Page, Marilyn Monroe, and Lana Turner, who was nicknamed the “Sweater Girl.” 28 Though this brassiere design was designed for wearing strapless cocktail attire and evening robes and became fashionable in the course of the Nineteen Fifties, the marketplace for this design was brief-lived as a result of it was ‘prone to slip down or want adjustment all through the evening’ (Lynn, 2010, p.152).
The Asian look, which had been so necessary in 1955, grew to become even more popular in 1956. This brought on large publicity unequaled since 1947 when Dior introduced his New Look.” Ribbons, buttons and bows achieved new significance with the disappearance of waistlines. In the spring Dior first confirmed a costume slim to the knees …Continue Reading